A Maximization Model To Satisfy The Perceived Quality In Education

Ayşe Kuruüzüm

Abstract


The education sector has a special position within the service industry, due to relatively long-term customer loyalty and repurchase behavior. These characteristics increase the importance of perceived and presented quality levels related to customer satisfaction in this sector. The main purpose of this research is to model empirically the relationships between perceived service quality and satisfaction in elementary and secondary education. The fieldwork of the research was conducted in a private school. Factor analysis, regression analysis, and linear programming were used respectively as quantitative analysis. Decision support was provided to the school administrators according to the results obtained from the proposed model.

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