Category oriented Luce rule

Serhat Doğan, Kemal Yıldız

Abstract


We propose a new random choice model that extends the Luce rule such that the agents first categorize, and then choose by using category contingent Luce weights. In our analysis, we show that the category-oriented Luce rules are the only random choice functions (RCFs) that satisfy weak regularity and weak odds supermodularity.

Keywords


Random choice, Luce rule, supermodularity, zero probability choices.

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